Website traffic, search visibility, LinkedIn, Google Ads and OpenAI ads — one set of dashboards for all of it, powered by Alloy, Building 8's governed data platform. No API keys, no exports, no juggling logins: the data lands in the lake, the answers land here.
GA4 across all Building 8 sites, organic search, LinkedIn pages and every paid channel — compared like-for-like, with cost per lead measured one way, not three.
Every number is read from the Alloy lake — landed, governed and refreshed daily by the same platform we build for our clients. This dashboard is Alloy's first production consumer.
Branded vs non-branded search, budget pacing against approved spend, and the paid-to-pipeline trail from ad click to CRM — the questions, not just the counts.